
Shopify Collabs could be your golden ticket to freedom as a creator — whether that means topping up your disposable income outside the 9-5 grind or smugly sliding your notice across your boss's desk one day.
The beauty is, you don’t need to be a mega influencer to make it happen. With the right approach, anyone with an engaged audience and a bit of consistency can turn content into commission.
But before you can start raking in those affiliate payouts, you need to know the answer to one important question: how does Shopify Collabs work?
Here's your complete guide to commissions, tracking, and payments, including how to use all the tools to your advantage.
Before you earn a penny on Shopify Collabs, you first need to sign up and create an account. Once that's taken care of, you can search for your favourite brands' affiliate programmes and apply to join.
In some cases, they might even reach out to onboard you directly. Affiliates typically receive a bespoke link and discount code to promote products on their social media channels.
You can share this link as many times as you like, in whatever way you choose, with your followers. Every time someone buys through your link, you receive commission.
Sound simple? That's because for the most part it is. Shopify Collabs makes becoming an affiliate simpler than ever before.
The onus then falls on you to maximise the opportunity through consistent, quality messaging that speaks to your followers.
Commission rates vary by brand — something well worth keeping an eye out for when applying to different schemes.
Most commissions are calculated either as a percentage of the total sales value or a flat rate.
The beauty of Shopify Collabs is that there's no cap on earning potential. You can post an unlimited number of times, bolstering your commission in the process.
No more haggling for pay rises or capped overtime — you're in complete control.
Working smarter trumps working harder every time — a truth self-evident in any industry. The same can be said for Shopify Collabs.
You can track your performance through the Analytics tab. A curated dashboard provides key insights such as clicks, orders, and commissions.
This not only allows you to see which products perform best — it also empowers you to react to trends and double down on successful content.
If one video strikes gold, repeat it and let the algorithm bring new followers (and customers) to you. Taking a scattergun approach to filling your feed won't promise results. Harnessing real-time insights to refine your content will.
No answer to the question “how does Shopify Collabs work?” would be complete without an explainer on the Payout tab.
There are a couple of key definitions that commonly cause confusion among the platform's newer users.

You'll notice two forms of commission: confirmed and pending. Confirmed commissions are ready for payout, while pending simply means the sale has been made but not yet cleared by the brand.
The pending process is designed to stop creators abusing the Collabs Community Guidelines. As long as you're posting original, authentic content, this step is a mere formality.
The payout schedule on Shopify Collabs is a three-step process:
- The brand confirms your sales
- Earnings are released
- Payments are processed
Payout frequency depends on the brand's terms. For example, they might release funds every 30. The perk of clear payment dates for creators is that there are no surprises. You don't have to worry about chasing invoices or refreshing your online banking — you'll know when the fruits of your labour are due to land.
Payments tend to be made via bank transfer or PayPal, but again, this varies by setup.
By now, you should have a clear answer to the question, “how does Shopify Collabs work?”
Understanding the platform and maximising the tools at your disposal is crucial for turning those posts into sales notifications.
Here's a quick checklist to help you do just that:
- Check your dashboard weekly to review progress and tweak your approach accordingly.
- Double down on products bringing the most sales.
- Keep an eye on payment timelines so you can plan income.
As the old saying goes, “Insanity is doing the same thing over and over again and expecting different results.”
Follow what the data is showing you and watch your bank account grow.
We are a multi-agency influencer marketing group helping brands across all niches be seen. From health and fitness to beauty (and even pets), our team of industry experts is primed and ready to make your business unmissable. We activate fast because we care. From day one, we begin filling feeds with best-in-class content. How? With a unique network of 12,000+ creators, efficiency-first systems, and a relentless focus on delivering results.
Fast-moving brands need fast teams. That’s why we’ve built a collective of 20+ experts, each with their own specialism. Our services span UGC, Affiliate Marketing, Influencer Marketing, Mass Gifting Campaigns, PR, TikTok Shop Creation & Management, Graphic Design, and Video Editing. The best part? You can tap into everything with Full Management, or hand-pick the services that suit your goals.
In short — yes. We’ve delivered over 1,000 campaigns and generated more than £5 million in client revenue along the way. Our systems are built for speed and impact, because results matter. Whether you’re an established brand or a rising disruptor, you’ll get the same unrivalled treatment.
Yes — our packages range from Full Management to Mass Gifting, TikTok Shop, and PR-only options. We’re built to deliver exactly what you need, when you need it. Every package works on a pay-as-you-go basis, cutting lead times and accelerating results.
Absolutely. We’ve produced scroll-stopping content for industry leaders like Candy Kittens, HelloFresh, Jimmy’s Iced Coffee, Victoria’s Secret, Hunter & Gather, and more. Want to see what our experts could do for your brand? Book a discovery call today.
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