Earning money as an affiliate is no longer exclusive to the biggest and most revered influencers. Once upon a time, attracting commissions meant battling for a spot on a brand's roster of superstar sponsored athletes or beauty bloggers.
It was an exclusive club that only a very lucky few could be part of. Nowadays, however, it's far more achievable.
Thanks to platforms like Shopify Collabs, creators with modest yet engaged follower counts can tap into uncapped earning potential with just a few clicks.
Repping the brands you love and bolstering your bank account in the process is tangible for just about anyone with the will to make it happen.
But becoming a successful affiliate? That takes a little more nous. Here's our complete guide to Shopify Collabs — from how to sign up to maximising your earning potential.
Shopify Collabs is a free-to-use built-in marketing app on Shopify that connects brands with creators and manages their partnerships within a single marketplace-style platform.
Brands use it to find, invite, and provide commissions or gifts to creators they think match the brief, while creators can apply to programmes and discover products they'd like to promote in their own unique style.
Make no mistake: this isn't just a space for brands to cherry-pick the best of the bunch — the perks of Shopify Collabs swing both ways.
Think of it as an ecosystem from which both brands and budding creators benefit.
As a creator, the upside is huge:
- Post in your own time, your own way. No briefs, deadlines, or repetitive redos.
- Unlimited earning potential: the more you post, the more you earn.
- Choose brands you love, not just whatever comes your way.
- Get free products to enjoy and create content.
- Be a long-term partner, not just “an influencer”.
Snatching at brand deals is one of the most damaging things a growing influencer can do. As a creator, you are your own brand.
Your followers know your niche just as well as you do; they'll soon smell something fishy if you start promoting a product that's misaligned with your online presence.
Plus, pushing something your followers are unlikely to be interested in is the classic road to nowhere.
Shopify Collabs puts the power back in your hands — the power to choose brands and products that represent who you are, what you do, and where you're going.
You won't find any glass ceilings with Shopify Collabs. From nano influencers to large creators on any platform, there's no minimum follower count or restrictions on who can start up and progress.
Here's how to join in five simple steps:
- Download the app, here.
- Sign up (free of charge).
- Connect your socials (TikTok, Instagram, YouTube).
- Apply to brands you love and use daily.
- Explore and manage your Collabs.
Shopify Collabs makes keeping pace with your progress simple. You can track your active affiliate links, discount codes, commission percentage, and all terms and conditions via the Collabs tab in the app.
Some accepted collabs will offer free gifts, which can be viewed and redeemed through the Gifts tab.
Once you're up and running, you'll be eager to know which posts have converted to cash. Earnings, payment status, and upcoming payout dates are available in the Payout tab, while sales performance is broken down in the Analytics section.
The latter is particularly worth keeping an eye on. If a certain style of video or trend strikes gold, replicating it can compound the paycheque you receive at your next withdrawal.
Your self-limiting beliefs really are the only things holding you back from starting as an affiliate on Shopify Collabs.
Whether you're creating content full-time or just a health and fitness enthusiast, beauty lover, or foodie keen to boost your 9–5 income, the platform removes the barriers to your dream gig.
Signing up is simple, but making the most of every deal requires strategy. Remember:
- Know your niche & audience: only promote products they'll actually want to buy.
- Set a goal: orders or commission — give yourself a target to work towards.
- Prepare to post regularly: more activity equals more orders, more deals, and, most importantly, more commission.
- Treat Collabs like your business: even if it isn't your 9–5 now, it could be if you approach it with a professional, organised mindset.
Shopify Collabs isn't a guaranteed get-rich-quick scheme — it's a tool that opens the door to opportunities. What you make of those opportunities is entirely in your hands.
Follow our Shopify Collabs 101 and get ready to hear the sweet pinging sound of sales notifications.
We are a multi-agency influencer marketing group helping brands across all niches be seen. From health and fitness to beauty (and even pets), our team of industry experts is primed and ready to make your business unmissable. We activate fast because we care. From day one, we begin filling feeds with best-in-class content. How? With a unique network of 12,000+ creators, efficiency-first systems, and a relentless focus on delivering results.
Fast-moving brands need fast teams. That’s why we’ve built a collective of 20+ experts, each with their own specialism. Our services span UGC, Affiliate Marketing, Influencer Marketing, Mass Gifting Campaigns, PR, TikTok Shop Creation & Management, Graphic Design, and Video Editing. The best part? You can tap into everything with Full Management, or hand-pick the services that suit your goals.
In short — yes. We’ve delivered over 1,000 campaigns and generated more than £5 million in client revenue along the way. Our systems are built for speed and impact, because results matter. Whether you’re an established brand or a rising disruptor, you’ll get the same unrivalled treatment.
Yes — our packages range from Full Management to Mass Gifting, TikTok Shop, and PR-only options. We’re built to deliver exactly what you need, when you need it. Every package works on a pay-as-you-go basis, cutting lead times and accelerating results.
Absolutely. We’ve produced scroll-stopping content for industry leaders like Candy Kittens, HelloFresh, Jimmy’s Iced Coffee, Victoria’s Secret, Hunter & Gather, and more. Want to see what our experts could do for your brand? Book a discovery call today.
At the Fluencers Group, we don’t believe in creating barriers where there shouldn’t be any. Book a discovery call today and have our team by your side to drive your brand to success from day one. No gridlock. No delays. No lost time.
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