The launch of Shopify Collabs marked a turning point for growing creators. Not long ago, brand deals were reserved for the elite few who’d already made their mark as viral influencers.
Then something shifted. Consumers started demanding more than just a product — they wanted community, personality, and a brand experience they could connect with.
The easiest way for brands to deliver that? Partner with creators. Each creator came with a ready-made audience, engaged and primed to listen.
Pretty soon, brands realised that smaller creators with highly engaged followers could be just as valuable — sometimes more so — than the big-name players charging eye-watering campaign fees.
Shopify’s answer was Collabs: a platform bringing millions of brands and creators together in one vast ecosystem.
Suddenly, part-time creators and aspiring influencers had a seat at the table. They could work with their favourite brands as affiliates, monetise their online presence, and start building real revenue streams. It’s never been more accessible to get started.
But accessibility brings competition. Feeds are busier than ever, audiences more guarded, and only the sharpest, most authentic content cuts through. With that in mind, here are our top tips for maximising your earnings on Shopify Collabs.
You’re free to apply to your favourite brands’ affiliate schemes once signed up to Shopify Collabs. But in some cases, they’ll come to you.
It sounds obvious, but you’d be surprised how many creators essentially throw away commission by not keeping on top of invites.
To check, look out for emails (and your junk folder), or view them directly in the Collabs tab of the Shopify app.
Always review the brand’s terms before accepting. These outline commission rates, payment schedules, gifting policies, discount codes, and in rare cases, exclusivity clauses.
Top tip: only pick products that align with your content style and audience. Choosing brands you’d genuinely use makes your content more authentic — and that authenticity translates to sales.
Jumping on collabs that don’t fit is fast-track pass to lost sales and broken trust.
Once accepted by a brand, you’ll find your unique affiliate link in the Dashboard tab. Always use your personal link so sales track back to you — otherwise, your efforts won’t equal earnings.
Make sure your link is visible. Place it front and centre on your TikTok, Instagram, and YouTube bios, and add it to stories or relevant posts.
Repping top brands should be celebrated, not hidden. Don’t be too shy to shout about it.
One of the biggest hacks for earning more through Shopify Collabs is analytics. Don’t panic — this doesn’t mean building an overly complex Excel sheet.
The Analytics tab shows clicks, sales, and commissions. Checking this weekly helps you see which products perform best, refine your output, and maximise value from every post.
If a certain trend or style of video drives conversions, double down and repeat the formula. A scattergun approach rarely works — data-driven strategy does.
Shopify Collabs is a brilliant, user-friendly platform for building extra revenue streams. But it’s not a get-rich-quick scheme — effort is still required.
Posting consistently is key. One-off posts rarely deliver lasting results unless you get lucky with the algorithm Gods. Even then, momentum fades fast if you don’t follow up.
Keep your affiliate link fresh in your followers’ minds. Share it regularly, use trending sounds, and highlight product benefits through reviews, tutorials, and honest takes.
When you genuinely love the products you promote, your enthusiasm shows — and audiences respond.
The more quality content you create, the greater your chance of consistent sales.
Understanding payment jargon on Shopify Collabs is essential. Earnings move from pending, to confirmed, to payout.
Pending means the sale has been made but not yet ratified by the brand. If you’re creating authentic content, this is usually a formality.
Confirmed commissions then follow the payout schedule set by the brand — typically 30 days, though this varies.
Most payments are made via bank transfer or PayPal, giving you reliable timelines without the headache of chasing invoices.
Keep tabs on expected payout dates so you know exactly when to expect income.
Our social feeds are busier than ever, and audiences are building thicker shields against snake oil sales tactics.
The easiest way to make an impact? Be genuine, be honest, and let your personality shine through. When you pick products you truly love, this happens naturally.
If you’re already up and running on Shopify Collabs, this guide should help you break through plateaus and start hearing more sales pings.
New to the platform? Check out our beginner’s guide to getting started.
We are a multi-agency influencer marketing group helping brands across all niches be seen. From health and fitness to beauty (and even pets), our team of industry experts is primed and ready to make your business unmissable. We activate fast because we care. From day one, we begin filling feeds with best-in-class content. How? With a unique network of 12,000+ creators, efficiency-first systems, and a relentless focus on delivering results.
Fast-moving brands need fast teams. That’s why we’ve built a collective of 20+ experts, each with their own specialism. Our services span UGC, Affiliate Marketing, Influencer Marketing, Mass Gifting Campaigns, PR, TikTok Shop Creation & Management, Graphic Design, and Video Editing. The best part? You can tap into everything with Full Management, or hand-pick the services that suit your goals.
In short — yes. We’ve delivered over 1,000 campaigns and generated more than £5 million in client revenue along the way. Our systems are built for speed and impact, because results matter. Whether you’re an established brand or a rising disruptor, you’ll get the same unrivalled treatment.
Yes — our packages range from Full Management to Mass Gifting, TikTok Shop, and PR-only options. We’re built to deliver exactly what you need, when you need it. Every package works on a pay-as-you-go basis, cutting lead times and accelerating results.
Absolutely. We’ve produced scroll-stopping content for industry leaders like Candy Kittens, HelloFresh, Jimmy’s Iced Coffee, Victoria’s Secret, Hunter & Gather, and more. Want to see what our experts could do for your brand? Book a discovery call today.
At the Fluencers Group, we don’t believe in creating barriers where there shouldn’t be any. Book a discovery call today and have our team by your side to drive your brand to success from day one. No gridlock. No delays. No lost time.
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