You can’t open social media nowadays without being confronted with a sales pitch. TikTok, in particular, is awash with affiliates ramming products from the in-app Shop down your throat.
The removal of barriers to earning commission online has fuelled this surge. Everybody wants to make some extra cash and, thanks to platforms like TikTok and Shopify Collabs, they now have the means to do so.
In many ways, that’s a positive. The wealth is being spread around rather than gate-kept by big-name influencers who are already earning more than enough.
But it’s a double-edged sword. Oversaturation means audiences are developing thicker shields.
At the first sign of sales tactics, people clam up, shut down, and scroll on. That doesn’t mean the well has run dry — far from it.
What it does mean, however, is that your content needs to be sharper than ever. Connection is the aim of the game; your golden ticket to cutting through the noise and rising above the masses.
With that in mind, here are some proven best practices for making your content sell.
People like to see faces, but they also want to see what they’re actually being encouraged to buy. Make sure the product is visible and recognisable, using good lighting and clear angles.
Most importantly, get it out of the packaging. We know a crack team of designers and marketers worked incredibly hard on the branding, but it’s what’s inside that counts.
If it’s food, take a bite and show off that dreamy cross-section. Clothing? Try it on so your followers can imagine how it’ll fit. If people can’t see it, they won’t buy it.
You won’t always be selling to industry experts who know their stuff. Everyday people deal in everyday language, not promotional jargon.
Focus on the benefits and real-life results they can expect from using the product. Don’t just read out ingredients and dosages — translate them into tangible differences: more energy, better focus, lean muscle, glowing skin.
Actually using the products yourself is key to authenticity. The worst thing you can do is insult your followers’ intelligence by pushing something you clearly haven’t tried.
Include personal results, testimonials, on-screen taste tests, or before-and-after moments. That’s what drives connection and brings in sales notifications.
Above all else, be real. Show the product in action in your daily routine, and help people picture themselves using it.
Always display your discount code clearly on screen. Attention spans are fleeting — if people have to go searching for it, they’ll often lose interest and scroll on.
Keep it in a bold, readable font on stories and posts, and add it to your bio so visitors — both new and returning — can grab it instantly. The easier it is to see, the more people will use it.
Even the best content in the world won’t convert if your followers don’t know where to place their order. Put your affiliate link in your bio, description, pinned content, or story sticker.
Shouting out the products and brands you love is great, but it won’t earn you anything unless people shop through your link.
Make the transition between your content and the product page as seamless as possible. If it feels like a faff, your audience will quickly abandon the process.
One strong message trumps five weaker ones every time. Avoid clutter and too much text, as this quickly leads to information overload.
Clear content keeps people focused on the product and why they need it. Remember: you don’t have to squeeze an entire product description into one short post.
Pick out the most relevant benefits and present them in a way that’s easy to digest.
Finish your post strong with a clear instruction: “Shop now with my link” or “Use my code X at checkout.”
Impactful calls-to-action turn interest into clicks and clicks into sales. Remind your audience what they can save and exactly how to do it.
Quality content with clear messaging will always sell, no matter how busy feeds get. Following these simple steps will separate the wheat from the chaff, positioning you as a trusted voice in your niche.
Choose your products wisely, stick to what you know, and let your personality shine through.
We are a multi-agency influencer marketing group helping brands across all niches be seen. From health and fitness to beauty (and even pets), our team of industry experts is primed and ready to make your business unmissable. We activate fast because we care. From day one, we begin filling feeds with best-in-class content. How? With a unique network of 12,000+ creators, efficiency-first systems, and a relentless focus on delivering results.
Fast-moving brands need fast teams. That’s why we’ve built a collective of 20+ experts, each with their own specialism. Our services span UGC, Affiliate Marketing, Influencer Marketing, Mass Gifting Campaigns, PR, TikTok Shop Creation & Management, Graphic Design, and Video Editing. The best part? You can tap into everything with Full Management, or hand-pick the services that suit your goals.
In short — yes. We’ve delivered over 1,000 campaigns and generated more than £5 million in client revenue along the way. Our systems are built for speed and impact, because results matter. Whether you’re an established brand or a rising disruptor, you’ll get the same unrivalled treatment.
Yes — our packages range from Full Management to Mass Gifting, TikTok Shop, and PR-only options. We’re built to deliver exactly what you need, when you need it. Every package works on a pay-as-you-go basis, cutting lead times and accelerating results.
Absolutely. We’ve produced scroll-stopping content for industry leaders like Candy Kittens, HelloFresh, Jimmy’s Iced Coffee, Victoria’s Secret, Hunter & Gather, and more. Want to see what our experts could do for your brand? Book a discovery call today.
At the Fluencers Group, we don’t believe in creating barriers where there shouldn’t be any. Book a discovery call today and have our team by your side to drive your brand to success from day one. No gridlock. No delays. No lost time.
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